Simple Ways to Build Your Following on Facebook & Twitter

Sidd Pagidipati
3 min readJun 18, 2018

Do you know 2.20 billion people (monthly) are active on Facebook in 2018? While, 336 million monthly users are for the micro-blogging platform, Twitter. Another stat reads 20–40% consumers shop from brands, those which stay engaged with them over the social media space.

In the recent years, social media networks like the Facebook, the Twitter have come a long way from being known for connecting the friends to bridging the gap between consumers and businesses. Taking from the above, it is fair to proclaim that social media marketing is a true value for money investment for businesses-, be it a brick and mortar store or a household consumer brand. However, before you pour in big dollars on your social media channels marketing campaigns, you got to build a following on these channels. However, increasing valuable followers on Facebook and Twitter is never easy. But, no worries, as here, in this post we have rounded up top secrets to expanding your follower horizon on these social networks.

Let’s Take a Tour-

Post Quality

Be it the Facebook or the Twitter, Content is truly a king, as proposed by once world’s long-standing wealthiest, Bill Gates. Gone are those days, when people paid any emphasis to the content, no one cared whether it is informational and unique. The one-liner you publish over Facebook and Twitter, should not be either too fancy or too dull, equilibrium has to be maintained in order to curate content that gets shared. That shared post, will then plays a pivotal role in increasing your fan following.

Quality content earns you more likes and retweets.

Write a Professional Bio

No copy-cut from your website, your social media networks-, the Facebook and Twitter-need a professional bio that tells about your business motive in one-line. Here, don’t tell what your business is, instead what your company has achieved. One thing to avoid here is slang and any kind of buzzword, stay simple and refresh.

Start an online Community

The above headline is a proven tactic to increase your Facebook and Twitter followers. It quite simple, just pick a topic, related to your business type. Then, select a platform, and once you are done with it, create a content layout for your community. Online communities are a proven way to boost followers. Moreover, the results you obtain from here are long-term and genuine. For best tips for managing an online community, refer some good blogs.

Post on Other Social Platforms

Cross-platform marketing can be worth a try . Like on your Twitter profile, you can share your Facebook and LinkedIn pages/profiles. This can be done once in a week in order to improve your followers on Facebook and LinkedIn.

Don’t stick to a single platform.

Participate in Hashtag Trends

The modern way to get followers fast and continually on Facebook and Twitter is to pay attention to Hashtags; those are trending on these social platforms. The Hashtag will allow genuine people find you. If enough people are surfing for certain Hashtags, you post compelling them could attract a lot of new followers.

Hashtags can contribute to a significant increase in followers if done right.

Final Words

In the end, these tips are efficient, if effectively followed for a long time. Besides these there are several other ways, such as place a widget on your blog, follow other users, and stay active.

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Sidd Pagidipati

Founder and Chief Executive Officer of InventCorp. Co-Founder and board member of Simile Software. Made to the Inc 500 #7 in 2009. https://angel.co/siddp